Insidious Campaign

Due to social media being a very big thing this was a very successful way of promoting the movie Insidious. As we can see when we look at all 3 of these print products the images that had been used were all very similar and consistent which will been seen to be part if the house style but also for the target market to recognise the images when they're seen again. The DVD cover and the poster itself are both the same due to the images that have been used the image on the front of the DVD cover just replicates the poster itself. We can see that the image that has been used for both of these is an image of the main character of the film, then looking at the magazine cover we can see that another one of the main characters from the film have been used. Using the main characters on the front of things mean the audience automatically connect with them and get a sense of what they're like and maybe even the storyline behind it all. Again looking at both the poster and DVD when it comes to the text we can see that all of the same fonts have been used this is all down to the housestyle, but then along with that we can also see that the colours that have been used have been consistent, this will therefore be recognisable to the audience when they see these colors and text elsewhere. Looking at the san-serif font that has been used for the title of the film it almost looks like it has been used with something such as type writer which almost makes the text seem like its serious and it stands out due to it being bold. This fits the genre of the movie due to serious, spooky events taking place to the young child. The image that has been used on the poster and DVD cover has low key lighting and our attention is immediately drown towards the child's eye as they stand out, this gives off that something could be wrong with the child and he may have a dark side. Looking at the image on the front of the magazine colour again we also have low key lighting but if you haven't watched the film it leaves you questioning who this strange figure is. Due to the lighting and costume of this character we can tell from just the look of it that they aren't a good character within the film itself. We can see within the magazine cover it has stuck to some of the house style of the movie itself. The same style font but then also the same colours have been used, white and red.